Labcorp Associate Director, Product Marketing in Princeton, New Jersey
Labcorp is looking for an Associate Director of Product Marketing for our drug development team's award-winning informatics solutions.
Labcorp, a leading global life sciences company that is focused on advancing health and guiding patient care decisions, is evolving its brand identity to highlight the pivotal role the company plays in healthcare and showcase the power of the company's diagnostic and drug development offerings. Labcorp started as a diagnostics company over 50 years ago. Today, it employs over 70,000 people worldwide and impacts more than 160 million lives annually through diagnostic insights and the development of innovative, life-changing treatments.
Labcorp's new brand story (https://www.labcorp.com/brand) reflects the company's commitment to serving as a source for advancing health and powering clear, confident decisions. Labcorp's promise is to provide clear data, insights, and answers for providers, drug developers, and the public, using its scientific expertise to support the greater good.
Core to Labcorp's ability to deliver on this vision is our access to unparalleled data sources and unique technology solutions; these represent one of Labcorp's biggest differentiators in the market. This role will support the development of marketing and commercial strategies related to these solutions.
The key focus areas for this team are to:
Define a new digital-first approach to the development of new treatments.
Build data and technology capabilities narratives and enable commercial teams to articulate the differentiation in our offerings
Support core business functions with data and technology-specific value insights
Drive the adoption and continued use of technology
Establish demonstrable evidence of efficiencies delivered by technology
Ultimately support the delivery of world-class digital customer experiences
Responsibilities include but are not limited to:
Play a key role in driving the development and execution of commercial and go-to-market strategies.
Direct the core marketing activities including advertising, marketing communications, market research, strategic partnerships, competitive intelligence, and branding
Act as the brand champion and utilize the power of PR and brand marketing to reinforce Labcorp's thought leadership.
Work with SMEs to develop product marketing materials to support client-facing organizations.
Work with the competitive intelligence team to develop market landscape, competitor and customer need data and use this information to identify marketing strategies, as well as to provide the sales team with key areas of focus in their selling efforts.
Oversee the development of sales tools in conjunction with the Marketing Director, Sales Management, Medical/SMEs, and Operations to be used by the sales force to implement key positioning and sales strategies
Execute events strategy and collaborate with sales, SMEs, and events team on flawless/high-quality execution (industry conferences, C-Suite events, symposiums, roadshows, webinars).
Measure the impact of marketing initiatives via metrics and dashboard reporting. Make recommendations on improvements and best practices for future programs.
Perform other marketing and sales support functions, as needed.
8+ years prior work experience in marketing; specific expertise in marketing software solutions, preferably in life science.
Extensive experience with marketing program strategy, planning, development, and implementation.
Ability to communicate appropriately and effectively with senior management
Excellent written, project management, presentation, and oral communication skills
Demonstrated ability to plan, multi-task, and prioritize
Demonstrated teamwork, communication (written and verbal), and organizational skills
Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency
Strong analytical, time management, and interpersonal skills
Willingness to travel globally - 20% travel
Bachelor's degree in Marketing, Communications, Computer Science, or Business preferred
Master's degree a strong plus
In this pandemic, we are flexible on location. However, as our workplaces open, there are specific hub locations we will expect our ideal candidate to work from:
Princeton, New Jersey
Research Triangle Park, North Carolina
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.