Labcorp Social Media Community Manager in Durham, North Carolina
The Community Manager will be responsible for working with teams across the organization to develop and support social media strategies with the goal of building audience and furthering marketing and brand initiatives. The ideal candidate will be a skilled relationship builder, who excels at responding to online audiences in real-time and monitoring brand conversation across social and blogs. The Community Manager will be expected to create content for our channels, build an online community, monitor brand conversation across social and blogs, and provide insights and analytics that will fine-tune audience building work.
Do you have an eye for analytics and social trends? An understanding of how to build relationships with an online community? We want to hear from you.
Key Responsibilities and Activities:
Develop a voice and tone playbook that establishes approved responses for in-bound social media comments, direct messages, and includes an escalation strategy for Labcorp's social audiences.
Complete assessment of past audience comments and direct messages with the goal of identifying trends and missed opportunities to create a positive sentiment on social media and have patient questions answered,
Assist with content approvals with an eye on content that the audience will respond to and manage publishing of content across social platforms.
Manage a single content calendar
Actively monitor channels through social listening and identify audience trends, and respond in real-time to the Labcorp target audience on owner channels.
Act as a brand ambassador engaging with potential customers and current customers and building relationships with existing and new audience.
Collaborate with social media manager and content marketing manager on channel specific strategy.
Coordinate with marketing and communications teams to provide guidance and expertise on audience engagement for specific campaigns.
Provide real-time feedback on audience perception of campaigns with the goal of fine-tuning messaging.
Align content themes and assets to the needs of target audiences, infusing Labcorp's brand voice and tone.
Bachelor's degree with a concentration in communications, journalism, public relations or marketing preferred
2-4+ years of experience in a community management and social media role
Experience with social networking and social analytics tools (i.e., Hoot Suite, Brand24, NetBase, Google Analytics, TrendKite, Sprout Social, Sprinklr, etc.)
Ability to coordinate and influence across teams
Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute the programs
Attention to detail, and willingness to be a change agent
A willingness to embrace change and to adapt strategies on the fly
Excellent writing and communication skills
Ability to thrive in a fast-paced, high growth environment
Team player and self-starter
Monday - Friday, 8:00am - 5:00pm
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.