Labcorp Senior Director, Integrated Marketing in Durham, North Carolina
The Integrated Marketing team develops campaigns across the buyer's journey with the key objective of increasing awareness and driving demand for Labcorp's full portfolio of products and services across diagnostics and drug development.
Labcorp is seeking a Senior Director of Integrated Marketing to lead our global marketing campaigns. This key role will focus on leading a high-performance team that orchestrates the execution of our global integrated marketing programs, assists in directing our agency relationship, manages our digital ABM program, and ensure our sales teams are enabled with the right tools to effectively extract the best performance from our marketing programs.
Specific Responsibilities include:
Produce global integrated marketing campaigns from inception to optimization with a cross-functional marketing team.
Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global business
Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns.
Work with internal stakeholders to ensure appropriate prioritization and enablement for effective follow up on Integrated Marketing Campaigns.
Bachelors Degree required, MBA preferred
15+ years of related corporate marketing experience with a minimum of 5 years directly managing an integrated marketing team.
Proven ability to effectively execute global integrated, streamlined marketing programs.
Ability to collaborate and build relationships at all levels of an organization.
Ability to work cross teams and drive results across external and internal constituents.
Strong understanding of the digital marketing technology landscape and best practices.
Strong team leadership skills.
Exceptional written and presentation communication skills
In this pandemic we are flexible on location. However, as our workplaces open, there are specific hub locations we will expect our ideal candidate to work from:
Princeton, New Jersey
Research Triangle Park, North Carolina
Monday - Friday, 8:00am - 5:00pm
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.